> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://pearllemongroup.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is SEO and why do i need it?

SEO is really about generating leads for your business that you can then convert into clients or sales. The ultimate end goal of SEO for us is always about growing your business through increasing your visibility and presence on Google – and that’s something we specialise in.